Santillana USA Publishing and HCN Announce New Strategic Content Alliance

Santillana Publishing USA, Inc., the Spanish-language publishing house, and Hispanic Communications Network (HCN), the informational media content network for Latinos in the US, are teaming up to give Hispanics "free access to exclusive, entertaining book content and information."

The new partnership provides for HCN to distribute exclusive excerpts from Santillana's bestselling titles through their print network column, "La Columna Vertebral," reaching millions of readers across nearly a hundred newspapers and publications, most of them free to the public.

Silvia Matute, Director of Santillana's General Books Division, said that, "the critical piece of this strategic alliance is our content; the best of bestselling authors like Maria Marin, Xavier Serbia, and Dr. Ana Maria Polo, now made accessible to all through HCN's wide-reaching media networks."

HCN President & CEO, Carlos Alcazar concurred. "As media continues to change, HCN understands that first, it has to be entertaining, and then we reach more people with information."

Readers of "La Columna Vertebral" will have access to the new content beginning in February 1st, 2010.

Santillana USA is based in Miami, Florida, is one of 22 subsidiaries of the Group. Grupo Santillana, is part of PRISA, the Spanish- and Portuguese- language group in education, communication, and entertainment, with presence in 22 countries in Europe and America. Prisa owns or has controlling interest in prominent brands of television, radio, and print media.

Related Articles:

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Telecinco buys 22% of Prisa´s Sogecable and Merges with Cuatro

PRISA to Take Major Stake in V-me Media, Inc.

US Merchant Bank Invests in Grupo Prisa


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