Univision Launches New Digital Advertising and Publishing Network
Univision Interactive Media, Inc. the digital division of Univision Communications Inc., the Spanish-language media company in the United States, announced the launch of the Univision Partner Group (www.univisionpartnergroup.com). The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites.
“By developing a network with such broad reach, we are meeting the needs of our publishers and advertisers in a way that has not been done before in this category.” said Kevin Conroy, president of Univision Interactive Media
Univision Partner Group publishers include leading Spanish-language websites in the U.S., Latin American and Spain that effectively reach U.S. Hispanics. Univision Partner Group enables publishers to maintain control of the campaigns on their websites and monitor their earnings in real time. Publisher content ranges across several categories, including entertainment, news, sports, business & finance, parenting, home & garden, education, music, video and health. Top UPG publishers currently include Caracol Televisión (www.caracoltv.com - entertainment), Revista Caras (www.caras.com.ar - entertainment), Perfil.com (www.perfil.com - news) El Espectador (www.elespectador.com - news), TyC Sports (www.tycsports.com - sports) and Ambito Financiero (www.ambito.com - business & finance), among others.
Univision Partner Group offers advertisers a publishing environment with access an inventory, including geography, category and behavior-targeted inventory.
The new division has also partnered with three top tier companies to build a robust network that delivers targeted audiences to advertisers at all levels. Adify, a vertical ad network solution, handles publisher management, web ad serving and targeting, and trafficking operations. Quattro Wireless, the leading global mobile advertising company, services the mobile platform. Univision’s Self-Service platform, powered by AdReady® a company that provides online display advertising, allows marketers of all sizes the opportunity to reach a growing and highly valued online U.S. Hispanic audience.
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