Sales Leads: Derma Balance, Coke, Colgate-Palmolive…
- Derma Balance
Derma Balance, a manufacturer of skin care products, has partnered with Mexican Diva Angélica María, to target Hispanic audiences in the United States. The company launches print ad campaigns for Anti Aging Face Creams. Several ads of Derma Balance’s products will appear in magazines such as Vanidades, TV Notas and TV Novelas.
All the products are made in the United States and sold via telephone or online. Derma Balance will soon begin its commercialization and distribution in Mexico and other countries in Latin America.
- SC Johnson
Early in 2010, SC Johnson will launch a Spanish-language version of its WhatsInside site, to make its information more accessible for its Spanish-speaking consumers in the U.S. SC Johnson yesterday announced that it has already completed the task of populating the U.S. site with more than 200 products and their ingredients. The site, www.WhatsInsideSCJohnson.com, now includes 129 SC Johnson air care products and 76 home cleaning products, as well as explanations of the 169 ingredients that comprise these products.
Colgate-Palmolive is promoting diabetes awareness and the importance of proper oral care during November's American Diabetes Month. With approximately 2.5 million Hispanic Americans suffering from diabetes or insulin resistance syndrome (pre-diabetes), proper oral care and oral health education have become increasingly important among this at-risk community.
As part of their multi-year educational collaboration, Colgate-Palmolive will continue to partner with the American Diabetes Association (ADA) to help educate medical professionals and diabetes patients about the association between oral health and diabetes. As part of this year's outreach, Colgate-Palmolive will be targeting Hispanic Americans via in-store activities, educational materials and participation in the American Diabetes Association's 3rd Annual "Feria de Salud Por Tu Familia" ("Health Fair For Your Family"). This national, outdoor festival provides health screenings, cooking demonstrations and diabetes education.
- Component Hardware Group, Inc.
Howard, Merrell & Partners, the strategic branding, advertising and communications firm, has been named agency of record for Component Hardware Group®, Inc. (CHG). For 28 years CHG has been a designer, manufacturer and distributor of plumbing and hardware products for the foodservice, institutional, healthcare and commercial markets. As the agency of record, Howard, Merrell & Partners provides strategic, integrated brand support and tactical execution in the areas of advertising, media buying and planning, market research, interactive, public relations and social media marketing.
FindLaw.com (www.findlaw.com), the legal Web site for free legal information, has launched a new Spanish content center providing free legal information in Spanish.
The new "FindLaw en Espanol" center also features links to online Spanish-language legal resources from the federal government, and a lawyer directory that connects FindLaw.com visitors with experienced attorneys who are fluent in Spanish. The FindLaw Lawyer Directory has Spanish-speaking attorneys in every state. The new "FindLaw en Espanol" center is available at http://espanol.findlaw.com/.
- Time Warner Cable
Subscribers of Time Warner Cable in the city of Los Angeles started enjoying a new addition to the cable company's successful TV channels package "El Paquetazo, last week. On November 11th VeneMovies, a 24 hour, commercial free film channel that broadcasts the best of originally produced in Spanish films entered this community, significantly enhancing the offering of entertaining film channels to the numerous audiences in the area.
VeneMovies (www.venemovies.com), produced by SOMOSTV (a company dedicated to the development of Pay TV channels for the Hispanic Market), offers a selection of films from Latin America (Mexico, Colombia, Peru, Chile, Argentina, Venezuela, Puerto Rico and others) and Spain, all of them of recent production, with attractive casting and urban stories that fit the taste of today's film lovers. Produced with the best standards in the industry, VeneMovies' films combine the most popular genres (action, drama, comedies, romance, etc.) with "behind the scenes" footage and coverage of events all across the United States and Latin America in an impacting on-air presence.
Coca-Cola's top stateside marketing executive said that targeting "multicultural" Americans will be paramount for the company over the next decade. North America CMO Katy Bayne said Coke no longer cooks up media plans targeting Hispanics around major events, but hopes to reach them all year. "It is no longer the Hispanic Heritage Month followed by Cinco de Mayo," she said. "We have 12 months of deep connection." Next year, those efforts include World Cup-related promotions targeting Hispanic males and telenovelas for females. Powerade is one brand with resonance among the demo that Coke will emphasize.
A focus in 2010 aimed at moms will be around the new Coke "Mini" can, which launches nationwide in the first quarter. Out-of-home and digital will be critical in the "Mini" debut -- with a digital effort carrying a "90-calorie portion control can -- for the Goldilocks in all of us" tagline.
- Procter & Gamble
“Very much on our radar screen is what will happen between now and 2050 in terms of the demographics of the U.S. population, where minorities move to a majority," P&G’s CFO Jon Moeller, in a similar fashion to Coca Cola’s comments, said at a recent Morgan Stanley Investor Conference. "We need to ensure we have products and messages and connections with Hispanic consumers, with African-American consumers."
Moeller also reiterated the company's commitment to increase marketing outlays in the current fiscal year, saying that "media impressions" will be up 10% -- largely because it has a run of new products and extensions to plug. Categories there include laundry, baby and feminine care.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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