Impremedia to Outsource Editorial and Ad Page Production to Mexico

The trend of outsourcing (editorial) services to Latin America, India and other regions is also being reflected in the Hispanic media sector.. Impremedia, one of the largest print and online news organizations in the U.S. Hispanic market, yesterday announced a partnership with Mexico-based Business News Group (BNG) to design, format and produce advertisements and editorial pages for ImpreMedia’s printed publications.

Fronteras de la Noticia, a Hispanic newspaper custom made in Mexico for different newspaper publishers in the U.S. has been commissioned by U.S. newspapers to design and even write sections of a custom made newspaper for several years. Interestingly, Hispanic print industry giant Impremedia now has also jumped on the outsourcing bandwagon. The move is consistent with efforts to cut costs in the whole newspaper industry.

"This move is consistent with impreMedia’s goal to concentrate resources on content creation, audience growth and revenue generation," stated John Paton, Chairman and CEO of impreMedia. "By shifting these tasks to BNG we reduce the resources required to produce our publications allowing us to invest in the high quality journalism which is the hallmark of our company."

Business News Group is a media and communications services company based in Monterrey, Mexico that provides design, content, translation and consulting services to many public and private sector companies. BNG will produce ads and editorial pages for La Opinión of Los Angeles, La Raza of Chicago, La Prensa of Orlando, El Mensajero of San Francisco and Rumbo of Houston.

Business News Group is a media and communications services company based in Monterrey, in the northern Mexican state of Nuevo Leon. The company publishes Biznews North Mexico and the website biznews.com.mx. Founded in 1999, Biznews is published in Spanish and is Mexico’s largest circulation regional business publication. BNG also produces custom publications for Mexico’s tourism industry and offers a range of design, content, translation and consulting services for the public and private sectors in Mexico. BNG’s chief executive officer is Luke Betts, who holds joint Canadian and British nationality and has lived in Mexico since 1994.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.