Impremedia to Outsource Editorial and Ad Page Production to Mexico
The trend of outsourcing (editorial) services to Latin America, India and other regions is also being reflected in the Hispanic media sector.. Impremedia, one of the largest print and online news organizations in the U.S. Hispanic market, yesterday announced a partnership with Mexico-based Business News Group (BNG) to design, format and produce advertisements and editorial pages for ImpreMedia’s printed publications.
Fronteras de la Noticia, a Hispanic newspaper custom made in Mexico for different newspaper publishers in the U.S. has been commissioned by U.S. newspapers to design and even write sections of a custom made newspaper for several years. Interestingly, Hispanic print industry giant Impremedia now has also jumped on the outsourcing bandwagon. The move is consistent with efforts to cut costs in the whole newspaper industry.
"This move is consistent with impreMedia’s goal to concentrate resources on content creation, audience growth and revenue generation," stated John Paton, Chairman and CEO of impreMedia. "By shifting these tasks to BNG we reduce the resources required to produce our publications allowing us to invest in the high quality journalism which is the hallmark of our company."
Business News Group is a media and communications services company based in Monterrey, Mexico that provides design, content, translation and consulting services to many public and private sector companies. BNG will produce ads and editorial pages for La Opinión of Los Angeles, La Raza of Chicago, La Prensa of Orlando, El Mensajero of San Francisco and Rumbo of Houston.
Business News Group is a media and communications services company based in Monterrey, in the northern Mexican state of Nuevo Leon. The company publishes Biznews North Mexico and the website biznews.com.mx. Founded in 1999, Biznews is published in Spanish and is Mexico’s largest circulation regional business publication. BNG also produces custom publications for Mexico’s tourism industry and offers a range of design, content, translation and consulting services for the public and private sectors in Mexico. BNG’s chief executive officer is Luke Betts, who holds joint Canadian and British nationality and has lived in Mexico since 1994.
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