Digital Movements: New Online Radio and Mobile Products
Digital Movements: New Online Radio and Mobile Products, Aol-Latino-Impremedia Content Exchange
Terra has partnered with Citadel Media en Español to manage the online brand extensions of the network’s portfolio of radio products. The first joint initiative is the launch of a new website for Maria Marín’s radio show, Tu Vida Es Mi Vida. A motivational speaker, author and syndicated columnist, Marín brings her message of Latina empowerment to radio audiences across the country with her program, which is syndicated by Citadel Media en Español to 27 affiliates in major Hispanic DMAs such as New York, LA and Miami. Terra will work with Citadel Media to manage all aspects of Maria Marín radio in the digital arena, www.mariamarinradio.com, including editorial programming, advertising sales, user experience and Web design. The cross promotional site will be home to exclusive interviews, photos and discussion boards. In addition, behind-the-scenes video of the radio show will be available via the Maria Marín channel on Terra TV.
Yahoo Mobile en Español
Yahoo! launched Yahoo Mobile en Español, a Spanish-language mobile homepage customized for the US Spanish-speaking consumer.
“Ad units will be segmented from regular Yahoo mobile properties, so brand advertisers that want to do display units in this language can have access to this audience,” added Felipe Muñoz, senior mobile director for Yahoo Hispanic Americas.
The Spanish-language version of Yahoo Mobile is part of the company's strategy to expand its services to local markets around the world, said Muñoz.
The site features content targeted at Hispanic consumers, and like other Yahoo properties, includes links to e-mail, social networking accounts, news and RSS feeds.
Yahoo plans to work with advertisers to sell display and mobile search ads on this site, said Muñoz
AOL Latino and Impremedia, announced an agreement to share content, in order to benefit Spanish speaking Internet users. The agreement establishes that both companies will share content in two areas in particular: impreMedia, with an ample base of news coverage in the main cities with Hispanic presence in the United States, will provide news content to AOL Latino, which includes breaking news stories, analysis of the most recent local events and human interest stories, among others. On the other hand, AOL Latino will provide its content in the lifestyle area, which includes fashion, beauty, family issues and others.
In order to channel this content exchange and put it to the user’s disposition in the easiest and most accessible way, impreMedia and AOL Latino will use their respective widgets for News and Life & Style content. That technological exchange will enrich the respective content platforms of both portals, in an attractive and comfortable way, for the enjoyment of Spanish speakers, who prefer to calm their thirst for up-to-date information via the Internet.
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