The initiative is designed to provide materials that will build knowledge and skills among Hispanics working in the construction trades. AC&M Group is the advertising agency that created the initiative. Will it impact the Hispanic marketing effort of the recently acquired Dewalt/Black & Decker?
John Fitzgerald {ESPN}, Pilar Lamadrid {Telemundo}, Mike Cano {El Latino}, Todd Zander {Discovery Communications}, Gary Wenzel {TBWA Worldwide}, Bryon Evje {SpotXchange}, Beth Harris {KSE}, Jean Luc Valentin {Navigate Boomer Media}, Bill Lage {Navigate Boomer Media}, Tom Brookover {Navigate Boomer Media}
Terra and Yahoo just announced two new separate ventures. Terra will work with Citadel Media to manage the online brand extensions of the radio network’s portfolio of products.Yahoo launched Yahoo Mobile en Español, a Spanish-language mobile homepage customized for the US Spanish-speaking consumer.
And Coors Light – Daddy Yankee, Maxon Computers.A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American Market and or targeting Latin American consumers right now.