Mexico: Yahoo! and Level Up Partner for Video Game Content App

Busca Corp. and Yahoo! Mexico announced that Levelup.com is providing video game content to Yahoo! Mexico's front page. As part of the agreement, Yahoo! Mexico will produce a special Levelup app that users can add to their "My Favorites" on the Front page. This will provide Yahoo! Mexico users easy access to the latest news feeds and information from Levelup.com.

"The addition of Levelup.com's content will enrich the Yahoo! Mexico homepage and provide our users with a direct link to information on anything related to games- from gaming technology, reviews and news to game previews and videos," said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "Our association with Levelup.com is also in line with Yahoo!'s Open Strategy, which seeks to mesh the Yahoo! experience with the best online content and services."

"We are confident that this endeavor will provide Busca Corp. and Levelup.com with further brand recognition and growth in both traffic and ad revenues.” said Busca Corp President, Ramon Toledo.

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