Hispanic Publications Spared of General Market Newspaper Circulation Malaise

Portada  compared the average circulation growth/decline of large general market dailies, Fresno Bee (McClatchy), South Florida Sun Sentinel (Tribune), Orlando Sentinel (Tribune) and San Antonio Express News (Hearst) with the circulation of Hispanic newspaper published by them, Vida en el Valle, El Sentinel Ft. Lauderdale, El Sentinel Orlando and Conexion.

The table below compares circulation growth/decline data for all these newspapers. The percentage changes refer to changes in circulation during the six months ending in September 30, 2009 with the growth during the six month ending Sept. 20, 2008.

In two cases, the Orlando and Ft. Lauderdale Sentinel, the circulation actually increased over the period, while there were low single digit circulation decline for Vida en el Valle and Conexion. The general market newspaper decline ranged from -9% (Fresno Bee) to -26.5% (San Antonio Express News).

As we published last week, most Hispanic daily newspapers had substantial circulation declines, although, with the exception of Miami’s El Nuevo Herald, the decline was much lower than the average decline of  the top 25 U.S. daily newspapers (published from Monday to Friday) during the six month period ended on September 30, 2009 was 11.02%.

 

Hispanic Publications Owned and/or Operated By ABC Members

Preliminary Figures As Filed With Audit Bureau of Circulations – Subject To Audit

 

 

 

Avgr. For 6 Months
09/30/09

Avgr. For 6 Months
09/30/08

% Change

City (Country)

Publication Name

Frequency

Total Address Specific & Market Coverage

Total Address Specific & Market Coverage

 

FRESNO, CA

FRESNO BEE

AVG M (M-F)

126, 398

139, 649

-9 %

FRESNO, CA

VIDA EN EL VALLE (published by Fresno Bee)

WED

159, 153

159, 153

- 3.36 %

FORT LAUDERDALE, FL

SOUTH FLORIDA SUN-SENTINEL

AVG M (M-F)

153,563

183, 533

- 16.00 %

FORT LAUDERDALE, FL

EL SENTINEL (published by South Florida Sun-Sentinel)

FRI

64,761

99, 186

- 2.35 %

ORLANDO, FL

ORLANDO SENTINEL

AVG M (M-F)

 

 

- 12.00%

ORLANDO, FL

EL SENTINEL (published by Orlando Sentinel)

SAT

65, 199

78, 314

3.08 %

SAN ANTONIO, TX

SAN ANTONIO EXPRESS-NEWS

AVG M (M-F)

 

 

- 26.50 %

SAN ANTONIO, TX

CONEXION (published by San Antonio Express News)

THU

44, 421

47, 125

- 2.41 %

Related Article:

Hispanic Magazines: ABC Data Shows Increase in Paid Subscriptions and Decrease in Newsstand Sales


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