“The Acquisition gives comScore a more Commanding Presence in the Region”

Portada: What is the main rationale for Certifica Acquisition? (Their client base?)

Alex Banks: The Certifica acquisition further expands comScore’s presence in Latin America and gives us a more commanding presence in the region with local sales and support. Additionally, the acquisition gives us the opportunity to further leverage our Media Metrix 360 initiative throughout Latin America and enables us to cross-sell comScore services to the existing Certifica client base.

 

P: How do Certificas methodologies meld with yours? 

A.B.: We will begin to immediately integrate Certifica’s web analytics data (for clients who choose to participate) with our existing panel-based data as part of the Media Metrix 360 initiative. For Latin America this will be especially important, as it will allow publishers to incorporate census level web analytics data into our existing data and account for shared-environment Internet usage including Internet cafes.

 

P:  What Latin American market has the biggest growth impact in online research?

A.B.: Brazil since it is the single largest market in the region in terms of online ad spends.

 

Related Articles:

comScore to Acquire Certifica, a Provider of Web Measurement in Latin America

comScore to include Hispanic Web Properties Audience Measurement in its General Market Report

Internet Users Grow by 20% in Latin America. Which Online Destinations are Gaining Ground?


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.