Winner of the 2009 Portada Award for Top Hispanic Print Advertising Campaign Plan and Execution
Client: U.S. Army
Agency: Casanova Pendrill
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Client: U.S. Army
Agency: Casanova Pendrill
Client: Knorr (Unilever)
Agency: Media 8
Marketers have a lot to choose from that paying increased attention to the multicultural consumer is a smart strategy was very clear to attendees of the 2009 Association of National Advertisers Annual Conference (ANA) held in early November in Phoenix Arizona.
With 63% of Hispanics being from Mexican origin and two thirds of them born in Mexico, there is a strong rationale for large Mexican corporations