Hispanic Newspapers: Substantial Differences in Circulation Declines of Hispanic Paid Dailies

In the 6 months that ended on September 30, 2009, the circulation of Hispanic paid dailies had substantially different growth (decline) patterns, while Impremedia newspapers La Opinion (-8% for Monday-Friday circ.) and El Diario La Prensa (-2%) had relatively low annual paid circulation decline rates, paid circulation of El Nuevo Herald (McClatchy) in Miami and El Nuevo Dia de Puerto Rico (Ferre Rangel Group) declined substantially more (-22% and -10%, respectively).

Table 1: Average Weekday Circulation of Major Hispanic Dailies

 

 

 

Total Paid Circulation

Newspaper Name

City

Frequency

As of 09/30/09

As of 08/30/08

Variation

EL DIARIO LA PRENSA

NEW YORK CITY

AVG M (M-F)

51,749

52,857

-2%

LA OPINION

LOS ANGELES

AVG M (M-F)

91,977

100,462

-8%

EL NUEVO HERALD

MIAMI

AVG M (M-F)

60,483

77,295

-22%

EL NUEVO DIA

SAN JUAN, PR

AVG M (M-F)

180,734

201,049

-10%

Source: ABC

 

Table 2: Average Sunday Edition Circulation of Major Hispanic Dailies

 

 

 

Total Paid Circulation

City (Country)

Newspaper Name

Frequency

As of 09/30/09

As of 09/30/08

Variation

LOS ANGELES

LA OPINION

SUN

47,058

52,720

-11%

MIAMI

EL NUEVO HERALD

SUN

81,721

87,228

-6%

SAN JUAN

EL NUEVO DIA

SUN

219,798

238,241

-8%

Source: ABC


Most Hispanic newspapers are free, community oriented publications. In general, community publications have not been as hard hit by the recession and advertising decline as large metropolitan dallies. The average decline in circulation of the top 25 U.S. daily newspapers (published from Monday to Friday) during the six month period ended on September 30, 2009 was 11.02%, according to recent data released by the Audit Bureau of Circulations. For the top 25 U.S. Sunday newspapers the average decline was 8%.


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