Changing Places: Dawn M. Zier, Andrea C. Martin, Patricia Hespanha, Halim Trujillo…

- The Reader's Digest Association,Inc named three of its most accomplished executives to lead its international divisions, which are responsible for the company's business in more than 70 countries. The new appointees are Dawn M. Zier, President, Europe; Andrea C. Martin, President, Asia Pacific; and Patricia Hespanha, President, Canada-Latin America.

Maureen Polo was promoted to Vice President of Integrated Sales & Marketing, U.S. Affinities effective November 9. Previously, she was the Managing Director of Integrated Sales and Marketing for the U.S. Affinities. She is replacing Mark Wildman who is leaving the company.


- Hispanic marketing veteran Halim Trujillo launches a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers. Halim Trujillo will be the Chief Strategist and Principal of the boutique while creative duties will be handled by Spaniard award winning creative.

Creación will cater to general market agencies that need Hispanic expertise but are not ready to have their own Hispanic dedicated division; to advertisers that would like to get a second opinion or want to launch a Hispanic campaign for the first time; Mexican companies marketing to Hispanic consumers in the U.S. and to Hispanic agencies needing an extra set of helping hands.


- Telemundo announced that Celia Chavez has been named President & General Manager of WSNS-Chicago. The announcement was made by Ronald J. Gordon, President of Telemundo Station Group. Chavez has served numerous roles over her 14-year career with Telemundo.

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Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.