Colombia’s RCN Television to Provide Spanish Daily News Coverage in DIRECTV Más

DIRECTV Más, DIRECTV’s Spanish- and English-language programming service, launched Nuestra Tele Noticias (NTN24), a 24/7 international news channel created by RCN Television that will provide world-wide news coverage in Spanish for the U.S. Hispanic audience.  NTN will feature 30-minute news segments as well as programming related to the economy, entertainment, sports, weather and breaking news around the world.

“Rarely in our industry do we have the opportunity to launch a culturally relevant 24-hour news channel,” said John de Armas, vice president for World Direct.

 “We felt there was a real need for a 24/7 news channel produced by professionals who live their lives in Español,” stated Claudia Gurisatti, director for NTN24.

NTN24 programming on DIRECTV Más will now be available nationwide for viewers on channel 418.

Some of the NTN24 programming includes:

El Informativo:24 hours-a-day of breaking news and up-to-date coverage of current affairs from Latin America and the world.

La Noche: Research, opinion, debate. A space to analyze what’s happening in the world.

Zoom a la Noticia: International news editors and reporters from Latin America and the around the world get together around news topics.

En Suma: A slot dedicated to the economy, finances, investments, profiles, markets and the wisest information.

Nuestra Tele Deportes: Hourly reports, interviews, comments and coverage of the most important current sporting events.

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.