Total Hispanic Internet Audience Grows by 10%, Major Players Strengthen their Lead

ComScore released August 2009 Hispanic online audience data. Total Hispanic Internet Audience grew by 10% to 22.144 million users in August 2009. General market online destinations, the leaders among Hispanic online audiences, grew by much more than 10% and therefore increased their share of total Hispanic online market. Market leader Google grew at an annual rate of 26% (see table below), while second Yahoo! grew by 20% and Microsoft Sites by 26%.

Paralleling its growth in some Latin American countries Facebook grew by 171%. Univision.com is the only “Hispanic pure play” among the top 20 and also registered an impressive growth rate (121%).

 

Top 20 Properties – USH

 

 

 

August 2009 vs. August 2008

 

 

Source: comScore Media Metrix

 

 

 

 

 

 

 

 

 

 

 

Audience: All Persons at U.S. - Hispanic Home/Work/College-University Locations

 

 

 

 

 

 

 

 

 

 Total Unique Visitors (000)

Property

 Aug-2008

 Aug-2009

 % Change

Total Internet : Total Audience

20,071

22,144

10

Google Sites

14,748

18,557

26

Yahoo! Sites

14,673

17,557

20

Microsoft Sites

12,430

15,646

26

Fox Interactive Media

10,556

11,831

12

AOL LLC

10,798

10,203

-6

FACEBOOK.COM

3,695

9,996

171

Ask Network

5,699

9,249

62

eBay

6,591

7,202

9

Apple Inc.

4,622

7,063

53

Amazon Sites

4,594

6,629

44

Wikimedia Foundation Sites

4,741

6,247

32

Viacom Digital

4,617

5,198

13

CBS Interactive

4,066

4,817

18

Glam Media

3,720

4,707

27

Adobe Sites

2,718

4,585

69

Turner Network

3,651

4,227

16

Weather Channel, The

2,897

4,133

43

craigslist, inc.

2,638

4,026

53

Photobucket.com LLC

3,218

3,817

19

UNIVISION.COM

1,695

3,714

119

Related Article:
comScore to include Hispanic Web Properties Audience Measurement in its General Market Report


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