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October 19, 2009

Can Most Spanish-dominant Hispanics Now be Reached via Online Advertising?

Are first generation Hispanic-Americans still hard to reach online? How do major marketers answer this question and how does it affect their 2010 media planning? Enrique Dussan, VP Director of Communications Planning for Wing (Goya, IDT etc.), Eva May Español Marketing & Communications, Inc., Cary (Novamex) and Franklin Vargas (Marketing Director, Genius).