Orange Launches Online Ad Network for European Market

Orange, the owner of Starmedia, is launching an online advertising network (Orange Advertising Network), which it is positioning as a platform to reach 390 million unique users in Europe. Orange Advertising Network belongs to AdEurope, which targets more than 30 European countries.

In Spain, Orange reaches more than 10 million unique users through premium websites like: Supermotor, Meteored, Gsmspain, Infobolsa e Ictnet; social networking communities Hi5 and Todoexpertos, as well as websites of magazines like Ragazza, Guía del Ocio or Weather Channel. In addition, to these vehicles, Orange owns and operates thematic portals like Orange and Ya.com. 

Last August, Orange bought Unanimis, the UK’s largest exclusive digital advertising network. Through the combination of Unanimis’s premium advertising network and Orange’s mobile and web assets, advertisers, buyers and media agencies are now able to reach over 71.5% of the UK’s online population  and over 66% of the online population across UK, France, Spain and Poland.

Unanimis has exclusive online advertising relationships with key website brands such as the AA, Ticketmaster, ASOS, Gumtree and Shopping.com giving it the most extensive, exclusive-access, digital advertising portfolio in the UK. 
 


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.