Learn Why and How General Mills is Doubling its Hispanic Advertising Budget
General Mills is the only Fortune 100 company that substantially increased its Hispanic advertising budget during the first half of 2009. In fact, it grew more than 100%, according to TNS Media Intelligence. It is particularly fitting that the architect of this increase, Rodolfo Rodriguez, Multicultural Marketing Director of General Mills, will be giving the keynote speech at Portada’s Third Annual Hispanic Digital and Print Media Conference. Rodriguez will present best practices on how to connect with the Hispanic consumer and explain why a greater focus on digital media and newspaper/magazine advertising is essential for successful Hispanic marketing. (Lea aquí la versión en español de este artículo).
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