Batanga Launches New Online Ad Network

Batanga launched the Batanga Network, a network of websites targeting the U.S. Hispanic Market. the Batanga Network is a brand new network comprised in part of the sites that used to belong to HispanoClick, which Batanga acquired early last year. The Hispano Click brand will no longer exist. The Batanga Network  contains the recent implementation of advanced targeting technologies. According to Batanga, the  technologies provide marketers with the most sophisticated and advanced  portfolio of media solutions targeting U.S. Hispanics online. In addition, the Batanga Network now contains several premium destinations sites, providing marketers with a full portfolio of online marketing solutions.

Natalia Martinez, VP of Marketing at Batanga, tells Portada that “for over ten years, Batanga has been at the forefront of the U.S. Hispanic online market. Continuously committed to this very important market, the new network is an evolution of a company that always dedicated itself to effectively and successfully reaching U.S. Hispanics online. It is because of this that we felt the name appropriate.”
 

Latin America

Earlier this year, Batanga got additional funding to develop an online ad network in Latin America and the U.S. Hispanic market. Martinez notes that  “Latin America is a market that we look forward to tapping into in the near future. When we do, the product will be the same one as in the U.S., the Batanga Network.”

Batanga´s new effort on building a successful online ad network (next to its destination site www.batanga.com, underlines the rise of online advertising networks in the Spanish-speaking world.

“The market wants to extend the reach of brands and is moving away from particular portals in order to embrace categories”, Alvaro Palacios, Regional Director of Business Development at EZTarget Media, an online ad network owned by Terra, recently told  Portada.

 

Related Articles:

Hispanic Online Advertising Sales Networks Climb the Ranks

Online Ad-Networks: Are they the future (also in Latin America)?


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.