Sales Leads: T-Mobile, Mad Mariner, Hola Ciudad, Espn Deportes

  • T-Mobile

T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.

T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or for a Mobile Makeover(SM), at no charge. The site links customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.

Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry T-Mobile value and Mobile Makeover messaging. 


  • Mad Mariner

Mad Mariner, a daily online boating magazine and resource for mariners, announced the launch of, the first consumer boating magazine published daily in Spanish.

Published five days a week, is available for free to all readers. Like its parent,, the new magazine takes an inclusive approach to boating, writing about men and women, powerboats and sailboats, fishing and cruising, multi-hulls and mono-hulls. Packed with content written by veteran journalists, the site features fantastic journeys, dream boats, expert advice articles and independent reviews.

Mad Mariner's employs professional translation to create articles in a neutral form of Spanish that cuts across most dialects. The site also includes Spanish-language advertising that offers advertisers access to new online markets. Mad Mariner LLC, publisher of and, is a family-owned company headquartered in Washington D.C.


  • HolaCiudad

As we reported last week, ZGS Communications announced the launch of holaciudad! ( An easy to use and engaging local Spanish-language web portal in Orlando, Philadelphia, and Washington, DC. The local websites feature current events, local news, entertainment, finance, sports, lifestyle, autos and weather; as well as services such as local calendar of events, city guides, and classifieds.

The website highlights topics that are of particular interest to the Hispanic population. It includes user-generated content for interactive event calendars, classified ads and comment boards. holaciudad! also features culturally relevant information, and blogs from area personalities as well as local community leaders. The website engages users by creating a cyber community of local content, partnerships and information.


  • Espn Deportes

Portada reported last week the EPSN Deportes ad campaign for Sportcenter. This launch is the network’s first SportsCenter ad campaign, “Sports Expert”, which features world renowned soccer star Lionel Messi. The campaign will be rolled out this week and includes TV, radio, print, out of home (OOH) and online.

The campaign focuses on connecting the brand with the consumers through four initial TV spots, each featuring a different Latin star where each showcases their vast sports knowledge. This campaign allows athletes, celebrities and average fans alike to present themselves as overall ‘sports experts’ because they watch SportsCenter.

The campaign’s concept was created by Hispanic Agency LatinWorks and produced and filmed in Mexico and Los Angeles by Tita Lombardi (Babel, Rudo y Cursi) and David Fleer (No Sleep ‘til Madison.)

The SportsCenter campaign kicked off last week and will feature a new TV spot every week for the next month. The campaign will also feature OOH and local radio in New York, Miami and Los Angeles.

Read more about this campaign here.

, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

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Editorial Staff @portada_online

Portada Staff


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