HolaCiudad Launches in Orlando, Philadelphia and Washington

ZGS Communications announced the launch of holaciudad! (http://www.holaciudad.com), an easy to use and engaging local Spanish-language web portal in Orlando, Philadelphia, and Washington, DC. The local websites feature current events, local news, entertainment, finance, sports, lifestyle, autos and weather; as well as services such as local calendar of events, city guides, and classifieds..

Eduardo Zavala, President, ZGS Communications, Digital, Broadcast and News Operations, said. "We look forward to introducing holaciudad! to communities across the nation."

The website highlights topics that are of particular interest to the Hispanic population. It includes user-generated content for interactive event calendars, classified ads and comment boards. holaciudad! also features culturally relevant information, and blogs from area personalities as well as local community leaders. The website engages users by creating a cyber community of local content, partnerships and information.

Holaciudad! is owned by ZGS Communications, a Hispanic media company that owns or operates 12 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network, and 3 radio stations. With holaciudad! ZGS adds another dimension to expand its reach and deliver content to the communities it serves. The website is launching in El Paso and Tampa later this summer and will have a presence in all ZGS markets by the end of the year. Future plans include the expansion of holaciudad! to cities across the United States.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.