July 16, 2009

In challenging economic times, advertisers want to move the sales needle more than ever. That is where Direct Response Advertising and Lead Generation come in.

In recent years, Hispanic marketing efforts have become much more focused, as advertisers have increasingly come to regard the U.S. Hispanic population as the complex and heterogeneous market that it is.

In 2007, Texas Hispanics—commonly known as Tejanos—spent about $154 billion, according to state figures. The market share held by Hispanic consumers nationally rose from 5 percent in 1990 to 8.6 percent in 2007.

National advertising in Hispanic magazines amounts to approximately $150 million in annual revenue.