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July 15, 2009

Selling Advertising in Spain based Websites to Advertisers Targeting US and LatAm Audiences (Part 2)

In part I of these two part article series we saw how online ad networks are selling Spanish-language websites to advertisers interested in reaching Latin Audiences in the Americas (U.S. Hispanic and Latin America). In the second article, we learn that it’s all about context, content and culture, not geography. The rational for Latin online ad networks [Part two of two part article]. (Lea aquí la versión en castellano de este artículo)