Changing Places: Chris Emme, Valeria Basmagi….

Directo Hispanic Opens New Dallas Office and Announces Roberto Bottger Joining the Team as Account Director & Yadira Pulles Joining the Team as Director of Planning & Communications.

Anna Hoy joins PeaceBuilder as an Account Executive for the Western Territory Long Beach. Anna will focus her efforts on the largest territory to include Los Angeles, Oregon, Washington, and Nevada.

Publicitas Charney/Palacios Appoints Valeria Basmagi as Account Director. In her new position as Account Director at Publicitas Charney/Palacios, Valeria Basmagi will be responsible for the development of business through multi-media offers and innovative solutions for Latin America, the Caribbean and the US Hispanic Market.

Joaquin Del Rivero Yániz joined the management team Grupo Editorial Expansion as Vice president and commercial publishing. Their responsibilities will be to add strategic direction and cohesion to all commercial and sales efforts of the group, as well as the marketing efforts related to the image of the different marks.

Monica Medrano is the new National Account Specialist at La Prensa de Houston (weekly, Spanish-language circ. 90,000). She previously worked at Buena Suerte as Advertising Specialist. 

Chris Emme has been named SR. Account Director at Yahoo en Español. He works in the team of Adam Chandler, National Sales Manager at Yahoo. Until recently Emme worked as sales executive at MSN Latino.

AARP, the advocacy group for older Americans, has appointed Raquel Egusquiza, as head of the Latino outreach campaign. Egusquiza will spearhead initiatives to reach out to Latino communities and increase Hispanic membership.

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Editorial Staff @portada_online

Portada Staff

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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.