Changing Places: Chris Emme, Valeria Basmagi….

Directo Hispanic Opens New Dallas Office and Announces Roberto Bottger Joining the Team as Account Director & Yadira Pulles Joining the Team as Director of Planning & Communications.

Anna Hoy joins PeaceBuilder as an Account Executive for the Western Territory Long Beach. Anna will focus her efforts on the largest territory to include Los Angeles, Oregon, Washington, and Nevada.

Publicitas Charney/Palacios Appoints Valeria Basmagi as Account Director. In her new position as Account Director at Publicitas Charney/Palacios, Valeria Basmagi will be responsible for the development of business through multi-media offers and innovative solutions for Latin America, the Caribbean and the US Hispanic Market.

Joaquin Del Rivero Yániz joined the management team Grupo Editorial Expansion as Vice president and commercial publishing. Their responsibilities will be to add strategic direction and cohesion to all commercial and sales efforts of the group, as well as the marketing efforts related to the image of the different marks.

Monica Medrano is the new National Account Specialist at La Prensa de Houston (weekly, Spanish-language circ. 90,000). She previously worked at Buena Suerte as Advertising Specialist. 

Chris Emme has been named SR. Account Director at Yahoo en Español. He works in the team of Adam Chandler, National Sales Manager at Yahoo. Until recently Emme worked as sales executive at MSN Latino.

AARP, the advocacy group for older Americans, has appointed Raquel Egusquiza, as head of the Latino outreach campaign. Egusquiza will spearhead initiatives to reach out to Latino communities and increase Hispanic membership.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.