Daddy Yankee Partners with Terra USA for Online Brand Extension
Terra USA has been tapped to manage the online brand of Latin Superstar Daddy Yankee. Beginning with today’s re launch of the official Daddy Yankee Web site (www.DaddyYankee.com), Terra USA will oversee all aspects of Daddy Yankee in the digital arena, including technical and editorial support.
The Terra-Daddy Yankee partnership will provide marketers and advertisers an unparalleled opportunity to target the U.S. Hispanic youth and captive consumer audience that is quickly growing. Terra USA’s ad network EZTarget Media will manage traffic, inventory and advertising sales for DaddyYankee.com, identifying, segmenting and optimizing the Web site’s audience.
With this initiative, Daddy Yankee further positions himself as a powerful brand and a movement leader within the US Hispanic and Latin American entertainment industry.
Daddy Yankee.com will be an interactive hub for young Hispanics, offering first-hand access to breaking news, songs, videos, images and behind-the-scenes content of the artist and his brand. In addition, the Daddy Yankee site will connect users to Terra.com and feature their most popular editorial modules -including Terra TV and Espacio Terra- and social networks such as MiGente.com, Facebook, YouTube and Twitter. All users that visit DaddyYankee.com during the relaunch will have the opportunity to download free of charge, his latest track Prende from his upcoming album: “Daddy Yankee Mundial” which will be released this fall.
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