Changing Places: Marshall Genger, Steve Bentz, Hervé Baurez

ImpreMedia Chairman and CEO John Paton announced the appointment of Marshall Genger as the company's Chief Financial Officer and Executive Vice President. The appointment is effective immediately.

La Opinión, the nation’s leading Spanish language daily newspaper, announced that advertising veteran Steve Bentz has joined the organization as Senior Vice President of Ad Sales. He will oversee the company’s revenue strategies for La Opinión’s entire portfolio of assets including the daily newspaper, La Vibra, Contigo, online, mobile, video and experiential. Bentz will be based in Los Angeles and reports directly to Monica Lozano, Publisher and CEO of La Opinión.

Sony Ericsson announced the appointment of Hervé Baurez as Marketing Director of Sonny Ericsson México. He will develop new company’s strategies of communication and marketing.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.