Panregional: Account Movements
Nokia appointed Carat to handle its global account worth almost US 500 million, Brand Republic reports.. The Aegis-owned network triumphed in a final pitch against ZenithOptimedia after other networks, including Universal McCann and PHD, had dropped out at earlier stages. Wediacom, the incumbent, did not repitch for the account.Carat will work across all markets for Nokia from the third quarter of 2009 with the exception of India and the Middle East and North Africa, which will move into the network at a later date.
Samsung awarded CHI & Partners the account for its global Samsung phone launch brief. The account is worth approximately $125 million. The unnamed smart phone is set to launch globally in the autumn. This will be the first time that Samsung has run a campaign that includes all major territories. CHI & Partners won the pitch against against Leo Burnett and Grey.
Koogle is a new ‘kosher’ Hebrew-language search engine that omits religiously objectionable material. Yossi Altman, an Israeli, developed the tool which has gained approval from Orthodox rabbis. The search engine links to Israeli news and shopping sites but the results are filtered to exclude items deemed unsuitable. “The site was developed in part at the encouragement of rabbis who sought a solution to the needs of ultra-Orthodox Jews to browse the Web particularly for vital services,” he added., Yossi Altman said. Nothing can be posted on Saturdays, the Jewish Sabbath, as Jews are banned from all types of work and business activity. The site could be used to target orthodox Jews living in the Spanish speaking world including in countries such as: Argentina, Venezuela, Panama and the United States.
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