MPA Report: 75% of Hispanic Adults are Magazine Readers
Titled “Magazines, the Medium of Action,” the report showed that the number of adults 18 and older who read magazines has increased, from 179.4 million to 189.7 million, between 2004 and 2008. Of these readers, adults under 35 years old read more issues per month than adults over 35. In fact, 75% of teens read magazines.
According to the MPA, Hispanics are a demographic groups that shows a high propensity for magazine reading with an average of 10.0 per month, compared to 9.7 per month for U.S. Adults per month, and 75% of Hispanic adults count themselves as magazine readers. Reflecting the strong support magazines receive from the Hispanic community, the ABC shows that total paid and verified circulation for Hispanic/Latino titles grew by 22.6% between 2004 and 2008.
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