DirectTV Más Officially Launches ‘Somos’ Campaign

DirectTV Más, DirectTV ’s Spanish- and English-language programming service, and Maridalia have launched “Somos”, a new campaign aimed to the Hispanic community across the United States.

Since its inception, DirectTV Más has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.

Maridalia is partnering with DirectTV Más as spokesperson for its new advertising campaign, “Somos”. The message of the campaign is that DirectTV Más, more than any other service provider, gives Hispanics a direct connection to their homeland and, offers something for each and every one of them.

The official launch of the advertising campaign kicks off tonight at 6:30 p.m. in Miami’s famous, “La Bodeguita de Miami.”

Related Article:

Univision Reaches Retransmission-Consent Pact With DirecTV


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.