DirectTV Más Officially Launches ‘Somos’ Campaign

DirectTV Más, DirectTV ’s Spanish- and English-language programming service, and Maridalia have launched “Somos”, a new campaign aimed to the Hispanic community across the United States.

Since its inception, DirectTV Más has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.

Maridalia is partnering with DirectTV Más as spokesperson for its new advertising campaign, “Somos”. The message of the campaign is that DirectTV Más, more than any other service provider, gives Hispanics a direct connection to their homeland and, offers something for each and every one of them.

The official launch of the advertising campaign kicks off tonight at 6:30 p.m. in Miami’s famous, “La Bodeguita de Miami.”

Related Article:

Univision Reaches Retransmission-Consent Pact With DirecTV


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.