BBC Magazines Licenses Lonely Planet and Knowledge Magazines in Brazil
Lonely Planet Magazine and BBC Knowledge Magazine will be published in Brazil from June 2009, under licence from BBC Magazines to Ediouro Duetto Editorial Ltda.
This will be the first international licence for Lonely Planet magazine and the second for BBC Knowledge magazine. The deal also marks the first partnership between Ediouro and BBC Magazines.
Lonely Planet Magazine will go on sale on 26 June 2009 and BBC Knowledge Magazine on 19 June 2009. Both titles will have print runs of 40,000 and a cover price of R$ 10,90 each.
James Hewes, head of international development, BBC Magazines, said: "We are delighted to have agreed these two deals with Ediouro, particularly as it marks the first international licence for Lonely Planet Magazine. We have every reason to expect that both titles will follow the success of BBC History magazine ('Historia') which demonstrated that there's a real appetite in Brazil for magazines that deliver specialist factual content in an entertaining and informative way."
Vânia Tavares, Executive Director of Ediouro said: "It is a great honour to Ediouro to be the first publisher of Lonely Planet Magazine abroad and one of the first to publish BBC Knowledge. We are deeply impressed with the quality of the content of both magazines and we believe firmly that the Brazilian market will welcome these publications."
Both titles will be edited by Daniel Stycer, who has with 20 years experience in print and digital journalism. Stycer has worked for some of the major media groups in Brazil, such as Jornal do Brasil, IstoÉ Magazine and O Globo (website and newspaper).
As part of the effort to grow into de Spanish language market BBC had launched Charlie & Lola last year. Sarah Williams-Robbins, from BBC, told Portada that “The only magazine we currently license in the Spanish speaking world is BBC children's magazine Charlie & Lola in Spain ('Juan y Tolola')”. The Spanish edition is published by Axel Springer.
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