Putting Things in Perspective
Latin American Advertising Market
Latin American Advertising Market
In challenging economic times, advertisers want to move the sales needle more than ever. That is where Direct Response Advertising and Lead Generation come in.
A Q&A with Carlos Aguirre, General Director of Grupo Radio Centro. Aguirre talks about GRC’s expansion strategy in the US, its content strategy and much more…. (Lea aquí la versión en castellano de este artículo)
Disney, a blue-chip company and a household name, is the latest large company to launch a custom magazine targeting the Hispanic consumer