Folha De Sao Paulo Signs an Exclusive Advertising Agreement With Publicitas Charney/Palacios
Folha De Sao Paulo, Brazil’s newspaper, signs an exclusive advertising representation agreement with the rep firm Publicitas Charney/Palacios.
The strategic partnership through the exclusive sales agreement between Folha De Sao Paulo and Publicitas Charney/Palacios, the all-media rep firm, offers advertisers a diversity of print products segmented to a specific target audience throughout Brazil.
This new alliance enhances Publicitas Charney/Palacios media portfolio in Brazil by representing the top 3 media companies in this key strategic market: Folha De Sao Paulo, Editorial Abril & O’Globo thru the GDA Group.
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