Panregional Account Movements
- Telefonica Panregional Account is up for grabs
The Spanish phone giant, the most important player in the Latin American Telecommunications market, panregional advertising account is up for grabs. Several major agencies including Mindshare, OMD, Starcom Media Vest, McCann Worldwide are competing for the business.
A decision by the Spanish Telecommunications company is expected in early June. Telefonica is investing between $18 billion and $23 billion in developing its Latin American business during the 2007-2010 period. Telefonica is the worlds Number 51 Advertiser according to Ad Age. In 2007 it spent $1.1 billion in global advertising.
Gucci Group, the luxury goods company, is talking to media networks about consolidating its estimated $300 million global media planning and buying business. The fashion house currently uses agencies on a local market basis but is looking to appoint a global network to provide a consistent approach to media across markets. Gucci, which also owns brands including Yves Saint Laurent, Bottega Veneta, Alexander McQueen and Stella McCartney, uses MPG as the agency for its Uk business. Other agencies on the Gucci roster include Mindshare in France and Italy. The review follows the arrival of Nikolas Talonpoika, from ZenithOptimedia, as the worldwide media director in November.
- BMW hands global account to GSD&M
The Omnicom Group agency’s first global campaign will revolve around the theme of joy. The work will launch in Europe in the summer, and later in the US in early 2010. Previously, the car manufacturer assigned its advertising on a local basis, using agencies including WCRS in the UK, Media Audience Beratung in Germany, and DDB in Canada and Asia-Pacific.
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