Interpublic Group Hispanic Agency Continues to Work with U.S. Navy

Accentmarketing and its agency partners (Campbell Ewald and Global Hue) have won the U.S. Navy's advertising and marketing communications assignment for a third term.

“Accentmarketing's responsibilities for the U.S. Navy business will include buying and planning media. All types of media will be considered including digital”, says Accentmarketing’s Claudia Miani.

As Hispanics continue to increasingly engage with interactive media the partnership has been integrating the Navy across the digital landscape with online properties including videos, content and links to Navy-owned social media sites, for the past eight years. This digital platform has increased traffic to ElNavy.com, the Hispanic-targeted bilingual military website”.

For the African American and Asian American markets GlobalHue was selected by the U.S. Navy as part of a three-agency team to manage the organization's multicultural marketing and advertising campaign initiatives. The contract awarded to agency team leader Campbell-Ewald, who handles general market initiatives, was announced this week includes strategic planning, creative services and marketing communication efforts.

Other Accounts
Accentmarketing is also responsible for planning and buying media for Farmers Insurance, Brown Forman (Jack Daniels, Jimador), American Heart Association and Alltel Wireless.

Changes at Interpublic Groups’ Hispanic Agencies?
Asked whether and how the creation of Mediabrands Hispanic Group is affecting Interpublic Group Hispanic agencies such as Accentmarketing, Claudia Miani said the following: “Regarding the new formation of Mediabrands. Its formation has no effect on our clients and media work.”

This week, Portada reported that Joi Tyrrell was recently named the new SVP Director of Strategy atMediaabrands Worldwide in New York City (owned by the Interpublic Group). Tyrell has been promoted to her new position after working as Multicultural Media Expert at Initiative, another Interpublic Group Agency. Tyrell will work with both general market and Hispanic market Interpublic Group accounts in order to create efficient multicultural marketing campaigns. She is part of the group that Rick Marroquin, the head of Media Brands’ new Hispanic unit, is creating. New executives of this group will be added soon. To read a recent interview with Rick Marroquin, click here.

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