Terra Relaunched Terra TV in the United States and Latin America

Terra today relaunched Terra TV in the United States and Latin America. Terra TV offers a multidimensional viewing platform that includes interactive features, innovative tools and third-generation Web video technology. The programming is categorized in three channels: Entertainment, News and Sports.

The new site has high-quality video content in widescreen format with a 16:9 ratio and 640 x 360 pixels. In addition, the portal's content will be available in RSS and iPhone formats and accessible on social networking sites such as Facebook and Orkut.

One of the news is "All on Terra TV," a navigation tool that offers a map of channels, sub channels and main topics, allowing users to immediately access the content they are searching for. The tool also includes a new search engine that enables users to obtain results sorted by channel.

"Terra TV offers our users video content any time, anywhere, any place and our marketers a new vehicle to reach a key demographic," said Terra USA CEO Fernando Rodriguez. "Terra TV offers an unprecedented multi-tier platform that provides original content integrated with third-generation social networking technology, giving users a more interactive experience and efficient navigation."

Terra TV bolsters a global audience of 8.0 million unique visitors and 66 million streamings with the re-launch. The U.S. audience alone boasts over 1.1 million unique visitors; doubling from March 2008 to March 2009.

Related Articles:

Terra TV Goes Mobile in the U.S. and Latin America

Content: Terra Networks U.S.A.

An overview of Content Demand and Management at Major Portals


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.