Terra Relaunched Terra TV in the United States and Latin America

Terra today relaunched Terra TV in the United States and Latin America. Terra TV offers a multidimensional viewing platform that includes interactive features, innovative tools and third-generation Web video technology. The programming is categorized in three channels: Entertainment, News and Sports.

The new site has high-quality video content in widescreen format with a 16:9 ratio and 640 x 360 pixels. In addition, the portal's content will be available in RSS and iPhone formats and accessible on social networking sites such as Facebook and Orkut.

One of the news is "All on Terra TV," a navigation tool that offers a map of channels, sub channels and main topics, allowing users to immediately access the content they are searching for. The tool also includes a new search engine that enables users to obtain results sorted by channel.

"Terra TV offers our users video content any time, anywhere, any place and our marketers a new vehicle to reach a key demographic," said Terra USA CEO Fernando Rodriguez. "Terra TV offers an unprecedented multi-tier platform that provides original content integrated with third-generation social networking technology, giving users a more interactive experience and efficient navigation."

Terra TV bolsters a global audience of 8.0 million unique visitors and 66 million streamings with the re-launch. The U.S. audience alone boasts over 1.1 million unique visitors; doubling from March 2008 to March 2009.

Related Articles:

Terra TV Goes Mobile in the U.S. and Latin America

Content: Terra Networks U.S.A.

An overview of Content Demand and Management at Major Portals


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.