The Integer Group(R) and M/A/R/C(R) Research Launch ‘The Checkout(TM)

The first edition of The Checkout shows that shoppers continue to have a stronger desire for value and savings. Consumers are saving money by shopping around and by saving today to buy tomorrow, although data reveals that consumer outlook has improved by 6% from February to March.

Data for The Checkout comes from a national omnibus survey conducted by Integer and M/A/R/C where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. Topics range from criteria shoppers use to select retailers, to which in-store stimulus is most likely to drive purchase to factors that might lead shoppers to leave an aisle empty-handed. The Checkout is published each month on both Integer's blog www.ShopperCulture.com and M/A/R/C's web site www.MARCresearch.com/thecheckout.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.