The Taco Maker Succeeds in Non-Traditional Marketing Strategy
The mouth-watering, one-pound burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm home-style tortilla.
"We knew in a slowing economy that our marketing approach had to be focused on value for the customer," said Carlos Budet, President and CEO of The Taco Maker. "Our goal is to help the customer stretch their dollar while offering fresh, authentic Mexican quick-service food. That's why we're showcasing our new one-pound flagship burrito 'The Maker' through an innovative marketing approach. This allows customers to satisfy their hunger without the premium costs."
The Taco Maker is implementing this strategy developed by BxP Marketing in Florida that allows the company to track customer trends and preferences while also interacting with customers.
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