Ford Joins Forces with Essence Magazine and AOL Latino
Ford is teaming up with Essence Magazine and AOL Latino on two separate initiatives aimed at empowering and fostering growth within today's multicultural woman. Both programs tap into areas proven to be of importance to multicultural women and include the opportunity for consumers to enter for a chance to meet with some of today's leading empowerment coaches.
Women Driving Progress is about empowering women to make a difference in their lives by providing them with the tools to realize their goals while simultaneously celebrating the diversity and accomplishments of African American women by sharing their inspiring transformation with Essence readers.
AOL Latino is partnering with Ford to launch a new online women’s destination, Tu Voz, www.tuvozentuvida.com. Tu Voz, which means “your voice,” will be a Spanish language resource that will act as a tool of empowerment for Hispanic women encouraging them to make real change for themselves and their families while living the life they deserve.
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