The Levi’s(R) Brand Launches ‘Give Them Hope Now’ [2-A]
The goal of Levi's(R) new, motivational campaign is to help HMI raise $500,000 for their Liquidity Reserve Fund, which will establish a financial safety net to fund HMI's important work within the lesbian, gay, bisexual, transgender and questioning youth community.
The campaign and its official Web site, www.givethemhopenow.org, run from May 6 through November 2009 or until the $500,000 fundraising goal is met. Hetrick-Martin is the oldest and largest non-profit, multi-service agency dedicated to serving LGBTQ youth including educational services for at-risk youth in the Harvey Milk High School.
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