Ybrant Digital acquires Argentine firm
The acquisition, its fifth so far, will give Ybrant access to the Latin American region by adding four more countries – Argentina, Chile, Uruguay and Mexico – to its global footprint, bring dream ad’s 39-strong headcount and 300 active clients into its fold, and help Ybrant better represent its publishers and their global traffic.
“dream ad is the exclusive sales house for Microsoft Advertising in Latin America. Besides, it is primarily into banner and keyword search space, which we will be able to leverage by selling our products through those outlets,” Suresh Reddy, chairman and managing director of Ybrant.
The advertising market in Argentina is about $2.5 billion, of which online spend accounts for $70 million, while Chile is a $900-million advertising market with the online spend being $17 million, Reddy said.
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