Bimbo Helps Consumers Call Home on Mother’s Day

Beginning last week, a free 5-minute pre-paid phone card is available in three varieties of the Bimbo Pound Cake favorites to inspire and assist consumers in calling mom on the upcoming Mother's Day holiday.

The Mother's Day pre-paid phone cards will be included in specially marked packages of Panque con Pasas, Panque con Nuez and Panque con Casero. The pound cakes are available in stores today and will remain on the shelves through May 17, 2009, or until supplies last.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.