Univision Launches Interactive Self-Service Platform
Univision Interactive Self-Service is powered by AdReady(R) for Publishers a online display advertising solution developed by Seattle-based AdReady(TM) .This new alliance will enable Univision Interactive Media to provide self-service advertisers with a simple and cost-effective way to advertise on Univision.com and premier partner websites, and reach their audience in a highly targeted manner.
Univision Interactive Self-Service can be found at www.univision.adready.com and will allow access to a database of customizable display ads that can be uniquely modified to the advertiser's needs. This end-to-end platform will consist of the following components:
-- Creative Tool: Advertisers will be able to choose from more than 800 fully customizable banner templates that can be tailored to deliver their unique marketing message
-- Media Planning: Advertisers will then be able to create geo-targeted campaigns that will run in contextually relevant placements
-- Credit Card Billing: Advertisers can submit their credit card the same day they create their ads and campaign
-- Reporting and Optimization: Robust reporting tools will enable marketers to track performance and optimize their campaigns on a daily basis
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