Television Viewing Becomes Increasingly Fragmented as Overall Consumption Grows
Accenture conducted its survey of nearly 14,000 consumers across 13 countries to assess how people in different markets view and respond to broadcast content and how they are adapting to new content delivery methods and platforms.
Among the study's most significant findings:
-- Viewing of all content - including television - is growing across all platforms;
-- Opportunities in new media abound in emerging markets; and
-- Consumers indicate a willingness to pay favoring subscription services.
The most significant survey finding is that while fragmentation of the audience viewing traditional television formats is continuing, the consumption of broadcast content on all platforms, including traditional television, is clearly growing.
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