Quepasa.com and WorldVibe Entertainment Announce Exclusive Partnership

Quepasa Corporation, owner of trilingual Latino social networking sites, announced an exclusive partnership with WorldVibe Entertainment Group, LLC, a global production company that produces the international hit music reality show "Batalla de las Americas" and develops the Latin portal EsMiPlaneta.com.

"'Batalla de las Americas' is the ideal partner for Quepasa, which already has a tremendous member-base throughout the Americas," said John C. Abbott, CEO of Quepasa. "Quepasa's state-of-the-art social networking technology will provide fun, interactive capabilities to the millions of fans who tune in each week to watch 'Batalla de las Americas.'"

The fully-interactive online community, which will be powered by Quepasa.com in three languages: English, Spanish, and Portuguese, will feature online voting in which fans determine which contestants move on and who goes home. Plus the general public will be invited to join the competition by submitting a video audition online and enter the contest via the web.

Related Article:

Market Intelligence: 7 Questions About Social Networking Sites Targeting Latinos


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.