“Any Increase in Staff would occur Internationally”

A Q& A with Batanga’s CEO Rafael Urbina.

Portada: In the last financing round Batanga got $30 million can you explain how much this round is as a % of the last round or give some indications about the size of the funding?

Rafael Urbina: “Funding varies from series to series, we are not disclosing the exact amount at this time”

Portada: It seems that the bulk of the new funding is going into Hispano Click. How exactly are the the funds going to be used?

Rafael Urbina: “The funds will be used to implement superior targeting technologies that will allow our Clients to reach their consumers like never before. Additionally, the funds will allow us to extend these technologies, as well as all the benefits of the network, into the Latin American market.”

Portada: What is your ultimate objective for Hispano Click?

Rafael Urbina: “Our goal has always been, and continues to be, to provide marketers with the most successful online solutions for their Hispanic marketing needs. Providing our advertisers with solutions that consistently demonstrate effective reach and performance will always be Batanga, Inc.'s main objective.”

Portada:  By how many positions is Hispano Clicks team going to increase? Where are these positions going to be created (Miami, NYC, Latam?).

Rafael Urbina: “That has not been defined at this time, however any increase in staff would occur internationally.”

Portada:  Can you be specific about the new technologies that are going to be developed for Hispano Click?

Rafael Urbina: “We will be implementing a series of targeting technologies that will provide our advertisers will the capability to identify, segment and reach their Hispanic consumers much more effectively than ever before. Our advertisers will benefit from increased performance and efficiencies using state-of-the-art resources that can contextually, behaviorally and re-target Hispanic consumers unlike elsewhere on the web.”

Portada:  Does the Sobre Ruedas channel still exist in Batanga (now that the print publication does not exist anymore)?

Rafael Urbina: “Batanga Autos continues to live as a lifestyle channel on Batanga, however we are not affiliated with Sobre Ruedas


Related Articles:

Batanga’s New Funding Estimated at $2.5 Million

Batanga Gets Additional Funding to Develop Ad Network in the U.S. and Latin America


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.