Fox Sports en Español and Sears Partner Again to Launch ‘El Sueno de Tu Vida’ 2009

Editorial Staff |

The national amateur scouting program is the result of Fox Sports en Español's partnership with Alianza de Futbol Hispano and Sears, through which America's most talented amateur Hispanic players are given the opportunity to showcase their skills and earn college scholarships as well as professional contracts in Mexico and the U.S.

In 2009, the team of scouts will be comprised of some of Mexico's most accomplished and influential talent evaluators, including Jose Enrique Vaca (America), Jose Luis Ortega (Santos Laguna), Daniel Ahmed (Atlas), and Jose Manuel Abundis (Toluca). As part of the scouting process in each city, 18 players will be chosen to compete on the El Sueno de Tu Vida Local All-Star Team, which will play a game against a visiting Mexican Primera Division A or MLS reserve team during the third weekend of the events.

Editorial Staff Broadcast Media, digital media

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.