Ad Age to Publish Central American & Caribbean Edition

Advertising Age, the publication and website owned by the Crain Group will soon be published in Spanish. Through a license deal with San Jose, Costa Rica headquartered publisher Grupo Cerca, the new publication will be published in five Spanish-speaking Central American Countries (Costa Rica, Panama, Honduras, Nicaragua, El Salvador) and the Dominican Republic.

In addition, Grupo Cerca, plans to publish Ad Age in Puerto Rico within the next 18 months. The first issue is going to be published in late April and will have a circulation of between 15,000 and 17,000. Its frequency will be monthly. 50% of the content will be local, produced by Grupo Cerca, and 50% from AdAge’s U.S. and international editions.

Grupo Cerca publishes 4 magazines that are distributed in all Latin American countries: Mercados & Tendencias (Business), IT & Now (Information Technology), Construir (Construction) and Avant (Lifestyle). It also publishes custom magazines and hosts events.

Grupo Cerca also sells advertising to Central American based Advertisers into Televisa Publishing and Digital Publications. On the subscription marketing side, it also sells subscriptions of MC Graw Hills magazines (e.g. Business Week) to Central American based subscribers.

In 2007, Crain Communications, Inc. (CCI) announced that it was suspending operations of its two regional business publications, Crain's Mexico and Crain's Monterrey. Originally published as El Asesor de Mexico and El Asesor de Monterrey, the publications were purchased by Crain Communications in 2001. The bi-weekly newspapers, published in Spanish, covered the business communities of Mexico City and Monterrey,Mexico. At the time, Crain said that it would continue to publish in Latin America, primarily though the licensing of its US-based publications to regional publishers.

Related Articles:

Co-branded Scotia Bank and PriceSmart Campaign in Central America and the Caribbean

Central American Magazine: Striking Work and Life/U.S. and LatAm Balance

Central American Advertising Campaign Moen

Representing Central American B2B Publications


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.