Call Center Industry Thrives with Growth of Direct Response Media

In challenging economic times, Advertisers want to move the sales needle more than ever. This is why the direct response media industry is currently thriving. Call centers are one beneficiary of this trend. Listen Up Español, the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, e.g. infomercials, recently expanded its facility in Hermosillo, Mexico, to 550 seats. Listen Up Español has over 1,000 employees in Hermosillo. It an accommodate over 900 agents as it operatos on Live Ops platforms “Today the clients consist of Direct Response clients who put response based media on TV and need a call center to answer the phones and deliver a high efficiency of calls answered (service levels on spike-based calls), high rate of conversions to leads or sales”, sources at  Listen Up Español tell Portada.

The clients (Direct TV Advertisers):

“We currently take calls for many products including kitchen (Ronco products, Magic Bullet, Jack Lalanne juicer, and more), exercise & fitness (Ab Flyer, Air Climber, Beach Body, Turbo Jam, Ab Rocket, and more), educational, nutriceutical (Iceland Health, Omega III, Joint Relief, Prosvent, Flex Relief, Cylapril), and household (Dual Saw, Tronix). Also LUE takes the calls for several charities -- business that is transaction based.”

Listen Up Espanol is self funded by Revenue Enhancement Consultants. Revenue Enhancement Consultants is owned by Tony Ricciardi and Craig Handley.
 

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.