Call Center Industry Thrives with Growth of Direct Response Media

In challenging economic times, Advertisers want to move the sales needle more than ever. This is why the direct response media industry is currently thriving. Call centers are one beneficiary of this trend. Listen Up Español, the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, e.g. infomercials, recently expanded its facility in Hermosillo, Mexico, to 550 seats. Listen Up Español has over 1,000 employees in Hermosillo. It an accommodate over 900 agents as it operatos on Live Ops platforms “Today the clients consist of Direct Response clients who put response based media on TV and need a call center to answer the phones and deliver a high efficiency of calls answered (service levels on spike-based calls), high rate of conversions to leads or sales”, sources at  Listen Up Español tell Portada.

The clients (Direct TV Advertisers):

“We currently take calls for many products including kitchen (Ronco products, Magic Bullet, Jack Lalanne juicer, and more), exercise & fitness (Ab Flyer, Air Climber, Beach Body, Turbo Jam, Ab Rocket, and more), educational, nutriceutical (Iceland Health, Omega III, Joint Relief, Prosvent, Flex Relief, Cylapril), and household (Dual Saw, Tronix). Also LUE takes the calls for several charities -- business that is transaction based.”

Listen Up Espanol is self funded by Revenue Enhancement Consultants. Revenue Enhancement Consultants is owned by Tony Ricciardi and Craig Handley.
 

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.