AutoTrader Latino Puts National On-Line and Print Focus on Fast-Growing Hispanic-American Car Buyer

While much of the auto industry waits for recovery, one segment of car buyers is continuing to grow - the market of Hispanic-American car buyers. With double digit growth in car sales to Hispanic Americans over the past few years, more than $1 trillion in buying power owned by this segment, continued migration of Hispanics into the United States and more than a third of the current U.S. Hispanic-American population being under 18, Hispanic-Americans represent a current and future growth market that can not be ignored by auto makers, dealers and marketers. AutoTrader Latino, a new division of AutoTrader.com, is poised to serve this growing market opportunity.

"Our strategy incorporates on-line and print in both English and Spanish to ensure we meet the needs of this growing population of car buyers," said Jose Ignacio Puente, general manager of AutoTrader Latino.

AutoTrader Latino consists of www.AutoTraderLatino.com, a nationwide, Spanish-language automotive classified site, and AutoTrader Latino classified print magazines distributed in 15 of the largest markets for Hispanic-American car buyers, including Atlanta, Dallas, Phoenix, Fort Lauderdale and Los Angeles. The magazines offer ads in Spanish and English, feature car listings from dealers in those local areas and are available free in high-traffic areas.

AutoTrader Latino will grow into markets with large concentrations of Hispanic-American car buyers including Puerto Rico. Other markets lined up for magazine launches this year include Las Vegas, Houston, Charlotte, Tampa,Orlando and Washington, D.C.

Related Article:

Ford Signs Exclusive Marketing Program with Bellator Fighting Championships and ESPN Deportes


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.