ESPN and Tecate Announce Multimedia Boxing Sponsorship Agreement
With this agreement, Tecate, which for the first time will have presence on a general market network on a consistent basis to reach Hispanics boxing fans in both languages, will enhance its commitment to growing the sport among adults 21 and older with a passion for boxing.
In addition, as a result of the ESPN-Tecate deal, Oscar De La Hoya’s Golden Boy Promotions reached an agreement with ESPN for seven GB events with ESPN’s Friday Night Fights. The first Golden Boy Promotions event as part of Friday Night Fights will be aired April 10.
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