ESPN and Tecate Announce Multimedia Boxing Sponsorship Agreement

With this agreement, Tecate, which for the first time will have presence on a general market network on a consistent basis to reach Hispanics boxing fans in both languages, will enhance its commitment to growing the sport among adults 21 and older with a passion for boxing.

In addition, as a result of the ESPN-Tecate deal, Oscar De La Hoya’s Golden Boy Promotions reached an agreement with ESPN for seven GB events with ESPN’s Friday Night Fights. The first Golden Boy Promotions event as part of Friday Night Fights will be aired April 10.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.