Colgate and the Hispanic Dental Association Proclaim April El Mes de la Salud Bucal
The Latino population has the lowest incidence of dental visits when compared to any other ethnicity and ranks the highest for untreated dental caries among children, according to a 2007 study by the National Center for Health Statistics for the Centers for Disease Control and Prevention.
In response to the low number of annual Hispanic dental visits, Colgate will provide free dental screenings for disadvantaged children at select retailers throughout Miami, Los Angeles, Houston, and New Jersey as part of the Colgate Bright Smiles, Bright Futures(R) kids' initiative.
Essentially, the educational campaign is structured to remind Hispanics that prevention is less costly than treatment and as such, strong oral health habits at home are extremely important.
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